How to Choose Custom Labels for Bottles
Bottle labels are as diverse as the products themselves. When you think of all the different products sold in bottles, such as beverages, cosmetics, garden chemicals, or automotive and industrial products, it becomes apparent that labels are not a one-size-fits-all proposition. Custom labels for bottles meet the artistic needs of your brand and the physical needs of your products. To help you find the perfect label, we have broken down some things to consider.
Choose the Correct Material
Your label’s artwork will catch the buyer’s eye, but the label materials also play a role in its success. If your label faces demanding environments, you want it to hold up. Your label includes essential information that the user needs and may include contents, nutrition information, directions for use, hazards, ingredients, or precautions. You can’t afford to have this information missing when it is needed.
It becomes essential that ink doesn’t smear or become illegible; labels don’t wrinkle, tear, or succumb to abrasions, and adhesive doesn’t fail. For some bottled products, you will need to use adhesives, substrates, and inks that can resist chemicals, extreme temperatures, moisture, and sun so that they maintain their integrity throughout the product’s useful life.
For a deeper dive, read Material Guide: What Label Material is Best For You?
Size for the Bottle
Once you have the materials chosen, design your label to fit the shape of your bottle. Bottles come in all shapes and sizes and so do labels. Keep in mind the amount of information you are required to have on the label (i.e., regulatory) as well as any additional messaging. Some bottles will do well for full-size labels covering the bottom to the neck. Other shapelier or textured bottles may do better with smaller labels covering a portion of the bottle.
Consider Extended Content Labels
If you need to include more information than what can fit on the label, extended content labels (ECL) may work for you. ECLs offer extra space through additional panels or pages, allowing you to pack lengthy information onto your products while allowing your brand’s identity to shine through. Peel and seal labels are a type of ECL that are peeled open and then can be resealed.
Printing and Decorating Options
There are two types of printing used, flexographic and digital. Many simple small-batch labels can be printed digitally, providing cost savings and flexibility for seasonal or small lot sizes. Flexographic printing, however, will provide more options for papers, inks, and other customizations and is more economical for large runs.
Custom printed bottle labels can allow your products to stand out among competitors. For bottled premium products, such as wine or cosmetics, labels can be printed with a glossy or matte finish or embellished with foiling or embossing to make your brand’s personality come to life.
Looking for the Perfect Custom Labels for Bottles?
Look no further than Bay Tech Label. We can help you navigate all the choices to ensure your custom bottle labels showcase your brand and function as needed. Our team’s expertise in materials, adhesives, and printing will ensure your bottle label not only gets noticed but also endures.
